Marketing in Education

It was always around us, but never was so close and wise. This pandemic has change a lot of things from shopping to the way we work and live. And it would never became the same because our way of thinking has changed as well. We don't live online and offline anymore we are just here right now and want to have all the opportunities at one click and at any time, so now more and more people are looking for online education. And this is a huge opportunity for new business to grow, but here also some challenges on your way  such as regular technology changes, growing amount of users and information - this is called big data.  What is Big Data and why we need it? Big data is high volume, velocity and variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and decision making. In a different words this is kind of digital trial of our online activities based on which we can learn customers behaviour, their h...

At the beginning of 2020, humanity faced the threat of a virus that allegedly originated in Wuhan, China. This virus spread rapidly to the environment and became a threat to the whole world, affecting the global economy and countries, taking different measures and practices. At the beginning of these practices, there are actions taken by states or local governments such as flight bans, quarantine, martial law, and regulations for maintaining social distance. The suppression approach, which envisages reducing the movement as much as possible by keeping the masses at home for a while in order to slow down the epidemic, has outweighed the approach to establish community immunity by allowing the virus to spread without its intervention and has been adopted as a universal practice in all countries. After the health sector, the education sector is one of the sectors most affected by this situation. According to the latest data from the United Nations, 770 million learners (students, etc.) in...