Role of AI in the Education Industry

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  Artificial Intelligence in Education Now, almost every day, we come across a news or a piece of content about artificial intelligence. For example, news like “Artificial intelligence beat the world champion in complex strategy game” is quite interesting for digital game lovers. Similarly, for sci-fi lovers who have entered our lives by Hollywood productions, at least one movie per term, “Matrix 4 is on the way!” The news is followed with great interest. Or, for the new generation of technology lovers, who show that completely driverless - electric cars will enter our lives, which will interest almost everyone, the news of "Elon Musk's new smart car" can be seen in every news channel, including local channels. And finally, "education by expert systems according to our learning speed and style" is very attractive news for both students and teachers at home, whenever and however we want, without going to school. As a result, artificial intelligence applications a...
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Cookies in eLearning




Cookies are files created by websites you visit. They make your online experience easier by saving browsing information. With cookies, sites can keep you signed in, remember your site preferences, and give you locally relevant content.

There are two types of cookies:

  1. First-party cookies are created by the site you visit. The site is shown in the address bar.

  2. Third-party cookies are created by other sites. These sites own some of the content, like ads or images, that you see on the webpage you visit.

Here’s how cookie are intended to be used:

  1. Session management. For example, cookies let websites recognize users and recall their individual login information and preferences, such as sports news versus politics.

  2. Personalization. Customized advertising is the main way cookies are used to personalize your sessions. You may view certain items or parts of a site, and cookies use this data to help build targeted ads that you might enjoy.

  3. Tracking. Shopping sites use cookies to track items users previously viewed, allowing the sites to suggest other goods they might like and keep items in shopping carts while they continue shopping.

Websites have become more focused on asking you to accept cookies. The reason reflects a data privacy protection law that governs online data tracking and transparency.

This data privacy law is known as the European General Data Protection Regulation (GDPR), which became enforceable in May 2018. The GDPR legislation requires all multinational companies to provide an opt-in whereby website owners receive a user’s permission to use cookies before they can be stored on a user’s web browsers. This opt-in is designed to give users greater control over their data, knowing information is being collected if they give consent to that data collection.

A website owner’s noncompliance may result in fines. This potential legal violation has led to more websites sending cookie notifications to ensure they are in compliance.

eLearning helps individuals choose what they particularly want to study for, so using cookies to customize their content and user experience should be beneficial for the user. The use of cookies is widespread and one major benefit to businesses is that they can help provide valuable and very detailed information on the behavior of site visitors. The data collected can be used to create a more tailored, personal and enjoyable experience – which is all good when it comes to building a rapport with a target audience and potential customers. They can also have a practical use, storing usernames and passwords, making the whole process easier.

 

Here are some reasons why we think cookies are essential for online business to grow:

  1. They can tell you how the visitor found you: Lead tracking is an essential component of any marketing plan, and it’s imperative that we’re able to track how our customers are finding our site.

  2. They can tell you how many, and what pages, a lead has viewed: In this information age, an informed consumer will make or break a sale for a business every time.

  3. Number of Site Visits: Helps us identify who are our prospect customers.

  4. Visit Notification: Every time specifically selected users who can be customers in future visit your website, we can be notified about it.

  5. Activity Summary: Cookies help us provide whole summary about a user from where they started their journey to end, which helps us identify possible target audience.

Cookies are not always helpful and sometimes can become privacy concerns. Now we take a look at 5 times when you need to avoid cookies:



  1. Unencrypted websites. You shouldn’t accept cookies when you’re on an unencrypted website — a site where the lock icon beside the website address is not locked. Why is this dangerous? If a website isn’t encrypted, there is no security to protect your data. This unsecure access may allow third parties like hackers to steal cookies from your browser, intercepting personal information you likely want to be kept private,  like credit card and other private information, leaving you more vulnerable to online crimes like identity theft.

  2. Third-party cookies. Not all cookies are the same. It’s a good idea to decline third-party cookies. If you don’t decline, the website could sell your browsing data to third parties. Sharing your personal information with third parties without giving you any control over it could also leave you vulnerable. For one thing, you don’t get to choose the third parties.

  3. Slowed computer speed. Having new cookies stored in your browser over and over also could slow down your computer. Cookies occupy disk space, which can affect your computer’s speed.

  4. Flagged cookies. Antivirus software may flag suspicious cookies, in which case you should not accept them (or you should delete them if you already have).

  5. Use of private information. If you’re sharing private data like your Social Security number (SSN) or banking information, you should decline the use of cookies to keep it safe. This is the type of personally identifiable information (also known as PII) that, if intercepted by the wrong parties, could help fraudsters commit online frauds like identity theft. Personal information like your Social Security number in particular should always be kept private and only shared when absolutely necessary and with the highest regard for privacy and security. A regulation like the GDPR helps ensure you’re given this decision and have control over your data, especially when sensitive information like your SSN is at stake.


Vasudev Karwasra

References:

https://support.google.com/chrome/answer/95647?hl=en&co=GENIE.Platform%3DDesktop

https://www.kaspersky.com/resource-center/definitions/cookies

https://us.norton.com/internetsecurity-privacy-should-i-accept-cookies.html

https://www.impactplus.com/blog/reasons-internet-cookies-awesome

 


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